GenAI SEO for Home Service Contractors
Gen AI SEO
Get Found First in AI Search
We Rank You in GPT, Google AI Overviews and Perplexity Where Homeowners Actually Search Now.
Dominate GPT, Google AI, and Perplexity Results
Turn Searches Into Booked Jobs
Transparent Reporting, No Long Contracts
Rank Higher. Get More Jobs.
The Search Game Has Changed
If You’re Not in AI Results, You Don’t Exist.
They ask AI platforms for instant recommendations — and AI only shows a few:
Google AI Mode & AI Overviews
AI-Generated Answers Are Replacing Search Listings
Homeowners Don’t Use Google the Old Way Anymore.
You Don’t Need More SEO. You Need AI Visibility.
Lose AI Search, Lose the Job
Fewer Google Clicks
AI Overviews Push Traditional Rankings Below The Fold.
AI Assistants Pick Winners
GPT, Google AI, And Perplexity Highlight Only A Handful Of Companies.
Once Taken, It’s Hard to Take Back
Competitors That Get These Spots Can Hold Them For Years.
Why SEO Changed Forever
Traditional SEO tactics aren't enough anymore. Here's how the game has fundamentally changed.
The Old Way (Traditional SEO)
Compete For Blue-Link Rankings
Hope Users Scroll, Click, And Choose You
Wait 6–12 Months For Results
Dozens Of Competitors Visible
The New Way (Gen-AI SEO)
Be The Direct Answer In GPT, Google AI Mode, And Perplexity
No Scrolling — You're Presented As The Solution
AI Visibility Often In 30–60 Days
Only A Select Few Featured
How We Help You Dominate AI Search
We Make You the Most Trusted Answer in AI Search
Homeowners ask GPT, Google AI & Perplexity. Make sure they see you, not your competitor.
AI-Optimized Content
Pages and Content Built to Rank in AI Results and Turn Searches Into Booked Jobs.
Technical SEO & Schema
Structured Backend That Helps GPT, Google AI, and Perplexity Recognize and Rank Your Business.
Authority & Brand Signals
Build Trust With Reviews, Social Proof, and Local Signals That AI Uses to Pick the Winners.
AI-Friendly Site Setup
AI-Ready Setup With LLMS.TXT To Help ChatGPT And Google AI Rank You First.
Are GPT, Google AI Overview Recommending You — Or Someone Else?
These AI Search Platforms Are Changing How Homeowners Find Contractors. We Get You In Their Top Results.
Industries We Help
Market Movers Delivers Gen-AI SEO For Contractors Across The Home Services Industry.
We Build AI Search Optimization Strategies That Win Visibility In GPT, Google AI Overviews & Perplexity For Each Trade.
Roofing SEO
Appear in GPT and Google AI for storm damage, emergency repair, and roof replacement searches. Our Roofing SEO strategies ensure you are the first contractor AI recommends when homeowners need urgent help.
HVAC SEO
Capture seasonal and “near me” searches with AI-powered HVAC SEO. From air conditioning repairs in summer to furnace installs in winter, we position your company to dominate AI Overviews and GPT answers.
Restoration SEO
When disaster strikes, homeowners rely on AI assistants for immediate help. Our Restoration SEO campaigns put your company at the top of GPT and Google AI Overviews for fire, flood, and mold recovery services.
General Contractor SEO
Win large-scale project searches by building AI trust signals that put your contracting business ahead of competitors. Our General Contractor SEO makes sure you rank for remodeling, additions, and new builds across GPT and Google AI results.
Solar SEO
Solar is one of the fastest-growing segments in AI search. Our Solar SEO strategies help you capture AI-driven demand for solar installs and renewable energy projects.
Lawn Care SEO
From recurring lawn maintenance to seasonal contracts, our Lawn Care SEO campaigns make your services the top AI recommendation in GPT and Google AI.
Other Trades
We serve plumbers, electricians, painters, and contractors ready to dominate AI search. If you serve homeowners, we build a Gen-AI SEO strategy for your trade.
Our Case Studies
They’re Booked Solid. You Can Be Too.
Now ranking for
500+ keywords
Challenge:
Not ranking in search; poor visibility in AI tools
Outcome:
Now ranking for 500+ keywords and generating 50–60 leads/month in CT & NY – with traffic from ChatGPT and Google AI results.
More Booked Jobs
+288% Increase
Challenge:
Outdated site with weak conversion
Outcome:
New website and SEO upgrade drove a +288% increase in booked jobs in just 90 days — boosting visibility, conversions, and customer trust.
Consistently generating
30+ leads/month
Challenge:
Old site didn’t reflect brand; lacked credibility
Outcome:
Custom rebrand and website launched in 3 weeks – now generating 30 leads/month from optimized local campaigns, building visibility and authority.
Our Process
How We Get You Found, Booked, and Hired in AI Search
Free Territory Check
Confirm Your Market Is Available And Exclusive.
AI Strategy Call
Custom Plan To Win In GPT, Google AI, And Perplexity.
Launch & Kickoff
We Launch Content, Configure AI Tracking, And Start Getting You Seen.
30-Day Review
We Analyze Prompts, Adjust Content, And Sharpen Your AI Visibility.
AI Search Acceleration
Stay The Business AI Recommends First To Homeowners.
Meet Our Founder
From Contractor to Business Growth Expert
I’m Not Just Another Marketer — I’ve Walked In Your Shoes.
Before Market Movers, I built my own restoration company from scratch and grew it into a multi-location brand. I’ve dealt with the chaos, the slow seasons, and the wasted money on marketing that didn’t work — nearly $1 million gone on agencies and platforms that overpromised and underdelivered.
Over 15 Years in Marketing — and Still Learning Every Day.
From SEO and lead gen to branding and web — I’ve done it all. I’ve followed the evolution of AI search daily since it began shifting how people find services. That means knowing how to get you seen on ChatGPT, Google AI Overviews, and Perplexity — where homeowners now start their search.
Market Movers Is Built To Get Real Results — Not Just Clicks.
We focus on AI-powered visibility, recognizable branding, and lead systems that help contractors get found, trusted, and booked. It’s built from experience — and designed to grow your business.
Founder, Market Movers
Pricing
Marketing Packages
Built to Get You Found. Booked. Hired.
One Client Per Trade. Local Domination, Powered by AI and Expert Strategy.
Contractor Launch
For Contractors Making Less Than $1M in Revenue
$3,000
/Month
Custom Website (Up To 10 Pages)
Google Business Profile Management (1 Location)
On-Page SEO For Local Visibility
Gen-AI Search Optimization (ChatGPT, Gemini, Perplexity)
6 Human-Written Blog Posts
Social Media Marketing for 1 Channel (Facebook or Instagram)
Monthly Strategy Call With Founder
AI Chat Assistant Deployed on Website (Trained on your services and FAQs)
One Trade Per Territory (No Competitor Conflict)
The Scaling Package
For Contractors Earning $1M–$3M
and Still Growing
$5,500
/Month
Custom Website (Up to 20 Pages)
Google Business Management (Up To 2 Locations)
10 Human-Written Blog Posts
Backlink Outreach to Trusted Local Sources
Gen-AI Search Optimization (ChatGPT, Gemini, Perplexity)
Social Media Marketing for 2 Channels (FB, IG, or LinkedIn)
Bi-Weekly Strategy Call With Founder
Reddit Engagement (Organic Threads)
AI Chat Assistant Deployed on Website (Same as Launch)
Exclusive Trade Territory Guarantee
Market Dominator
For Multi-Location Firms Expanding Nationwide Now
$10,000
/Month
Custom Website (Up to 40 Pages)
SEO Strategy for 3 Locations
3 Google Business Profiles Fully Managed
Authority Link Building (2–3 Per Location)
Social Media + Google Posts & Content Strategy
Weekly Strategy Calls With Founder
Reddit Engagement Strategy
AI Chat Assistant Deployed on Website
Internal AI Agent Built for Your Business (Supports better decisions with ongoing training, tracking, and smart marketing assistance)
AI Prompt Optimization Training For Your Team
Trade Territory Exclusivity Per Market
FAQs
Commonly Asked Questions
Get answers to the most common questions about Gen-AI SEO for contractors.
What is Gen-AI Search Optimization?
It's the process of making your business the answer AI tools like GPT, Google AI, and Perplexity deliver to homeowners. Unlike traditional SEO that focuses on blue links, Gen-AI SEO ensures you appear as the direct recommendation in AI-powered search results.
How is it different from traditional SEO?
Traditional SEO chases blue links and hopes users click through. Gen-AI SEO wins AI's direct recommendations, positioning you as the solution without users needing to scroll or choose from multiple options.
Does this still help with Google rankings?
Yes — AI and organic rankings work together to drive leads. Our strategies improve both your traditional Google rankings and your visibility in AI-powered search results.
Who do you work with?
Any home service contractor — HVAC, Roofing, Restoration, Solar, Lawn Care, Plumbing, General Contractors, and more. If you serve homeowners, we can build a Gen-AI SEO strategy for your trade.
How fast will I see results?
Some see AI visibility in 30–60 days, with leads typically growing within 90 days. AI search results often appear faster than traditional SEO rankings.
Can you track my presence in AI tools?
Yes — we monitor GPT responses, Google AI Overviews, and Perplexity results. Our monthly reports show exactly where and how often your business appears in AI recommendations.
Do you work with multiple contractors in the same market?
No — we offer one trade per territory exclusivity. This ensures you're not competing against our other clients in your local market.
Why include Perplexity?
Perplexity is growing rapidly and influences homeowner decisions alongside GPT and Google AI. It's important to capture visibility across all major AI search platforms.
What happens if I wait?
Competitors can secure AI spots and hold them for years. The businesses that establish AI authority first often maintain their advantage long-term.
How do you measure AI search success?
By tracking AI visibility, organic rankings, lead volume, and ROI. We provide detailed monthly reports showing your presence across all AI platforms and resulting business impact.
Can this help franchise or multi-location businesses?
Yes — we optimize at both local and national scales. Our Market Dominator package is specifically designed for multi-location contractors.
Is AI SEO safe for my Google rankings?
Yes — all methods are white-hat and Google-compliant. Our AI optimization strategies actually strengthen your traditional SEO performance.
Do you handle both content and technical optimization?
Yes — we manage both content creation and technical SEO to maximize results. This includes website optimization, schema markup, and AI-friendly content structure.
Does this work for my trade?
Yes — if you serve homeowners, we can customize a Gen-AI SEO strategy for you. Each trade has unique search patterns and AI triggers that we optimize for.
